THE ASé GROUP
our ethos
Restrategize Growth,
Reimagine Impact.
The Asé Group is a women-of-color-owned and led boutique marketing agency rooted in the Yoruba concept of asé—the power to manifest meaningful, lasting change.
We bring that principle to life for nonprofits, mission-driven organizations, and community-centered brands seeking to create real social impact. Rather than following traditional business models like B2B or B2C, we lead with a people-first, human-to-human approach—prioritizing relationships over transactions in every opportunity we have the privilege to support.
Our team blends strategic thinking, creative storytelling, and cultural fluency to deliver integrated marketing, impactful events, content strategy, and purpose-driven partnerships. By combining data with lived experience, we create campaigns that are culturally resonant, emotionally compelling, and proven to drive engagement, funding/revenue, and measurable results.
Clients choose us for our concierge-level service, collaborative spirit, and our ability to turn big visions into actionable strategy. Reimagine marketing with us—not just to sell, but to inform, inspire, and invest in our communities.
OUR SERVICES
Integrated, Data-Informed Marketing Strategies & Execution
marcom
People don’t just buy products or support causes—they connect with stories, emotions, and experiences that feel personal. That’s where we come in.
Using the science of persuasion and behavioral psychology, we craft marketing and communications strategies that influence, inspire, and drive action.
our IMPACT
The Numbers Don't Lie
10M+
Engaged Online
Through strategic content and expert community management, we’ve achieved 3–5% social media engagement, 60%+ email open rates, and 50%+ click-through rates—consistently surpassing industry benchmarks.
Our work has generated millions of website visits and thousands of conversions (e.g., purchases, sign-ups), boosting brand awareness and audience growth.
157K
Event Attendees
Leveraging a trusted vendor network, we’ve facilitated 157K+ attendees across intimate gatherings and large-scale productions, delivering seamless execution for experiences like festivals, conferences, launches, community events, etc.
These events achieved an average 80–90% satisfaction rate and 50%+ actively networking, purchasing, or sharing—reinforcing brand loyalty and impact.
200+
Collaborations
By cultivating strategic relationships, our team has secured 200+ partnerships for clients, generating $5M+ in monetary and in-kind sponsorships (averaging $25,000 each).
Tailored to multicultural audiences, these collaborations have delivered 2M+ online impressions (10,000+ per partnership) and 60,000+ engagement actions (3%+ rate), driving impactful brand growth across diverse communities.
our work
Strategic, Collaborative & Creative Impact
our PARTNERS
Brands We've Partnered With
our receiptS
What People & Press Say About Us
“The Asé Group has been incredibly helpful and we appreciate all they have contributed and look forward to growing our relationship. Thank you for the consistent communication, strategic direction and beautiful, easy to follow presentations and engaging digital marketing campaigns."
SUTTER HEALTH - INSTITUTE FOR HEALTH & HEALING
"Karissa is creative, driven, and attentive, making her excel at any task or role that comes her way. We admire her entrepreneurial spirit and most of all, the care she devotes to everything she does. Once she sets a goal, Karissa is sure to achieve it & she never stops seeking knowledge.
national air transportation association
I appreciated the attention to detail & really ensuring our vision was coming to life and centering joy. Given the short window for marketing, I was pleasantly surprised with the ticket sales.
Thank you to everyone on the team for being so great to work with and for all the support. You all were an absolute pleasure to work with. Professional, warm, supportive. I literally have nothing negative to say about our interactions and I would love to work again in the future.
access reproductive justice
our team
Driven by Creativity, Rooted in Community
Karissa
Founder & CEO
Karissa is a purpose-driven and results-focused, marketing and events professional and entrepreneur with 14 years of experience in branding, communications, business development, and project management. She is a passionate leader, who is consistently sought-after and recognized for managing projects from end-to-end, streamlining organizational processes, elevating branding, and improving client, vendor, and internal relationships across diverse business models and industries. Karissa currently serves as a board and advisory council member for several nonprofits. Her expertise blends strategic collaboration and consultation for nonprofits and community-centered brands/organizations by developing and executing creative and impactful campaigns, experiences, and partnerships. Karissa balances data-informed decision-making and taking a human-to-human approach to bring deeper meaning and connections to all projects. Karissa is also a Howard University alumna, wife, and mother of two. When not working, you find her practicing yoga, listening to music, in nature, traveling, spending time with loved ones, and mentoring/volunteering.
Jazlynn
Marketing & Events Manager
Jazlynn graduated with a degree in Marketing with and a minor in Africana Studies. Her work experience includes content creation, social media management, presentation design, branding and marketing strategy, and research. Since March 2022, she’s been instrumental in growing The Asé Group’s business by supporting a variety of event and marketing projects. Her contributions have led to growing highly engaged online communities, countless viral social media moments, partnerships, and successful events for clients focused on multicultural audiences. "Inclusion and empowerment for women and POC are both things that I really value and appreciate.” When she’s not working, Jazlynn likes to spend time with friends and family, travel, find new restaurants, and try new fitness classes.
Carlton
Project Manager
Carlton is a skilled relationship builder and team player, known for his leadership, conflict resolution, problem-solving, and ability to multitask independently. He launched his health and wellness career at Howard University, earning a Bachelor of Science in Kinesiology. A licensed, nationally certified Massage Therapist, he has 14 years of experience in Fitness, Personal Training, Physical Therapy, and Massage Therapy. His work with diverse clients—from pediatric to geriatric—alongside Orthopedic surgeons, nurses, and Physical Therapists has shaped his expertise in healing and self-care. Carlton spent eight years as a middle and high school educator and project manager, teaching Psychology, Health, and Wellness while coordinating impactful corporate events. He utilizes this expertise to lead and support project management for clients in the areas of health, wellness and fitness.
