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Fiscal Year Planning for Nonprofits: Funding and Marketing Priorities to Drive Growth
This blog outlines key fiscal year planning priorities for nonprofits and mission-driven organizations, including funding strategy, grant readiness, local partnerships, and donor engagement. Use it as a guide to strengthen your approach, grow revenue, and stay ahead in a changing funding landscape.

Karissa Uko
Jul 305 min read


How to Improve Your Nonprofit Website to Drive Donations & Engagement (Without Losing Your Sanity)
If you work at a nonprofit or community organization, you already know your website has to do a lot more than look nice. It’s your digital front door, your storytelling hub, and often your single biggest opportunity to turn curiosity into commitment—and commitment into contributions.
The problem? Many nonprofit websites end up stuck in digital limbo. And it’s usually not because you or your team don’t care, or don’t understand the value of a strong online presence.

Karissa Uko
Jul 14 min read


Donors Are Changing—Is Your Nonprofit Keeping Up?
Donors aren’t disappearing—they’re just demanding more: clarity, emotional connection, and a seamless giving experience. After surveying 1,000 donors, the report outlines the biggest giving barriers—and how to fix them. At The Asé Group, we use insights like these to help organizations streamline fundraising, marketing, and operations. In this blog we’re breaking down the top five donor frustrations and how you can respond.

Jazlynn Mays
Jun 183 min read


Marketing, Branding & Communications: What’s the Difference and Why It Matters
Branding, marketing, and communications aren’t the same—but together, they shape how your brand is seen, felt, and trusted. From Goode Foods to poppi to Ben & Jerry’s, we break down how each element plays a role in building a legacy brand. Knowing the difference isn’t optional—it’s essential. Read this to learn how to align your story, strategy, and impact for brand loyalty and growth.

Karissa Uko
Apr 177 min read
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