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Marketing, Branding & Communications: What’s the Difference and Why It Matters
Branding, marketing, and communications aren’t the same—but together, they shape how your brand is seen, felt, and trusted. From Goode Foods to poppi to Ben & Jerry’s, we break down how each element plays a role in building a legacy brand. Knowing the difference isn’t optional—it’s essential. Read this to learn how to align your story, strategy, and impact for brand loyalty and growth.

Karissa Uko
Apr 177 min read
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Figuring Sh*t Out: Growing My Business, Balancing Life & Staying True to My Purpose
I’ve been on a journey to figure out how to build a business that’s both meaningful and sustainable. Can purpose and profit truly coexist?

Karissa Uko
Mar 217 min read
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Profits, Pandering, Politics, and Protest: Thoughts from a Purpose-Driven Founder on the NFL and Corporate America
Kendrick Lamar’s Super Bowl set wasn’t just entertainment—it was a dope Black History Month lesson, showing the power of art as resistance.

Karissa Uko
Feb 113 min read
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The Future of Partnerships: Reaching Multicultural Audiences in 2025
2025 partnerships call for bold creativity, adaptability, and authenticity. Stay ahead of trends to forge impactful collaborations.

Karissa Uko
Dec 30, 20242 min read
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2025 Event Planning Trends: What Brands & Leaders Need to Know
2025 brings a new era for events—creativity, innovation, and impact. Stay ahead with strategies for connection, inclusivity & resilience.

Jazlynn Mays
Dec 18, 20243 min read
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8 Must-Know Event Planning Tips: The Truth about Budgeting that Nobody Told You!
These are 8 must-know event planning tips for staying within your given budget.

Karissa Uko
Jan 24, 20243 min read
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The Secret to Event Success: Why Your Floor Plan Matters More Than You Think
Picture this: You walk into an event expecting vibes, but instead, you're overwhelmed by chaos. People are bumping into each other, there...

Jazlynn Mays
Oct 27, 20233 min read
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Everything-But-Basic Holiday & Thank You Gift Ideas for Your Professional Network
Use our everything-but-basic guide to find the perfect gift for your clients, business partners, investors, team/coworkers or colleagues.

Karissa Uko
Nov 25, 20222 min read
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4 Quotes that Will Slap Some Business Savvy Into You
Elevate your business and leadership skills to perform and manage at a higher level.

Karissa Uko
Jul 27, 20222 min read
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