Are you ready to level up your digital events game? 🎮
In today's fast-paced, virtual world, it's crucial to make your events stand out while keeping your audience engaged & satisfied. We've curated seven essential tips to help you master the art of digital event planning & execution, ensuring a memorable experience for both attendees & sponsors.
Buckle up & dive into these actionable insights specially designed to elevate your digital event prowess! 💪🏽
Listen to your audience 👂🏾
Start engaging with your target audience BEFORE the event.
Learn what would get them to register & what they'd like to see & experience. 🤔
Market & execute your event using what you discovered in your pre-event survey & previous years' feedback. Don’t forget to address objections!
Allow attendees to submit questions pre-event.
Collect & implement post-event feedback to improve your future strategy & marketing.
Continue to engage with your audience AFTER your event. (throughout the year)
Plan, prepare & practice 🎬
Technology can be unreliable, so rehearsal is non-negotiable!
Prepare for the worst outcome with steps to troubleshoot & designate your escalation contacts.
Send reminders & stay in touch with your speakers’ team throughout the event lifecycle.
Train your team, speakers, sponsors & guests on the platform. Create a technical FAQ/guide & schedule walkthrough(s) 💻
Check speakers' sound, lighting, camera angle, background, attire & Internet connection (at least 1x pre-event & day of)
Use the right platform 💻
Consider these factors when evaluating digital event platforms:
User experience/ease of use
Registration & communication flow
Cost 💵
Ability for simultaneous programming
Technical support
Attendee capacity
Reports & analytics
Web-based versus app-based
Mobile & tablet-friendly 📱
Security features
Opportunities to network/interact
Keep your attendees awake ☕️
Choose your speakers & topics wisely using your survey findings! No one wants to look at endless slide decks & listen to never-ending presentations.
Your programming should blend education & entertainment. 😄 Try to interact with polls, open-ended chat prompts, wow moments, etc.
We process images 60K times faster than text & 90% of info sent to the brain is visual. So, use video, images, gifs & embrace whitespace.
Be mindful of your schedule. Digital event fatigue is real!
Create a WOW experience 🤩
Ideas to engage with & surprise your guests:
Contests & giveaways (swag, book, gift cards, lunch delivery, promo codes, etc.) 🎉
Polls, chat prompts & Wordcloud generator
Live entertainment & activations (sip & paint, plant mom/dad class, cooking class, etc.)
AR/VR immersion
Social media challenges (pre-, real-time & post-event)
Mindfulness & fitness activities (meditation, yoga, tai chi, dance class, etc.)
Make your sponsors happy 🥳
Identify your sponsors' KPIs & offer sponsorship options to help them reach their ROI:
Full-event, session, break or activation sponsorship
Promote sponsors in your event marketing/communications.
Introduce a high-level speaker & their company.
Play short promo clips/videos during the event.
Collaborate on exclusive swag and/or a special offer for attendees.
Subsidize tickets for in-need attendees.
Create virtual vendor marketplace/booths.
Bonus digital event tips ✨
Create seeded questions in case the audience is shy & provide them to your speakers pre-event.
Ensure that the day of equipment is charged & chargers are accessible. 🔌
Share the run of show, contingency plan & day of contact list internally & with your speakers' team.
Draft chat box engagement & timing prompts.
Play music pre-, during & post-event to keep people online during transitions.
Avoid "over-scripting" the program. Stick to key talking points, speaker intros & sponsor love. Keep the tone personable & relatable!
Consider replays of the content & repurpose clips for future marketing.
Don't forget to thank your team, speakers, attendees & sponsors! 🙌🏾
Conclusion
Congrats on mastering the art of stress-free digital events! 🎉 By implementing these expert tips, you're set to create memorable experiences for attendees, speakers, and sponsors. Remember, success hinges on understanding your audience, thorough preparation, the right platform, engaging content, WOW experiences, satisfied sponsors, and those bonus tips. Embrace your inner rockstar and dominate the digital event space! 🌟
Looking for event pros to bring these tips to life? The Asé Group is your answer! Our expertise, creativity & passion will elevate your events. 💡 Discover more about our team & let us join forces to ensure your next event's triumph! 🚀
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